Tuesday 14 June 2011

Ask for Complaints… It's Productive

We often say "no news is good news." So when we don't receive complaints from our customers, we assume they are happy. We then continue building on top of existing products, models and processes that could be in need of serious improvement.

Inviting customers to share feedback or tell you how you can improve is a cost-effective way to:
  • Evaluate your systems and processes
  • Improve customer satisfaction and loyalty
  • Show them you care while gaining customer insight
  • Reduce product returns and refund requests
  • Reduce negative comments in the social sphere

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